Who we are?
Embrace (Cheltenham) Ltd is a company registered in England and Wales (registration number 8526127) whose registered office is at Brent House, 382, Gloucester Road, Cheltenham, Gloucester, GL51 7AY.
We respect your right to privacy and will only process personal data you provide to us in accordance with the Data Protection Act 1998, the Privacy and Electronic Communications (EC Directive) Regulations 2003 and other applicable privacy laws.
If you have any questions about how we collect, store and use personal data, or if you have any other privacy-related questions, please contact us and ensure that you include your name and contact details.
We do not and will not knowingly collect information from any unsupervised person under the age of 18. If you are under the age of 18, you must not use this Website or submit any personal data to us unless you have the consent of, and are supervised by, a parent or guardian.
The personal data we collect about you
When you make purchases from Embrace (including purchases made in-store, over the phone, or via this Website) we may collect the following personal data about you:
your name, age and sex;
your billing and delivery postal addresses, phone, fax and e-mail details;
where you have registered with us, your user name and password;
where you place an order with us, your payment card details;
your communication and shopping preferences;
your browsing and online shopping activities; and
your date of birth.
We may also collect some or all of the above personal data about you when you access and browse this Website, including when you sign up to receive any Embrace newsletters. We may also collect some or all of this personal data from third parties who have your consent to pass your details to us.
How we may store and use your information
Embrace (and third party data processors acting on our behalf) may collect, store and process your personal data:
to make this Website available to you and to provide you with content which is tailored to your individual tastes;
to maintain any registered account that you hold with us;
with your agreement, to contact you (including by e-mail) about promotional offers and products and services which we think may interest you and for customer satisfaction and market research purposes;
to provide our goods and services to you and for associate purposes, including verifying your identity;
for research, analysis, testing, monitoring, risk management and administrative purposes; and
for any related purposes, or where we have a legal right or duty to use or disclose your information (including for crime and fraud prevention and related purposes).
We also process your payment card details in order to complete any purchase that you make through this Website and, in certain instances, disclose your personal data to third party credit reference agencies to perform credit checks against you.
In addition, we may collect anonymised details about visitors to our Website for the purposes of aggregate statistics or reporting purposes. However, no single individual will be identifiable from the anonymised details that we collect for these purposes.
In the event that a third party acquires all or part of our business and/or assets, we may disclose your personal data to that third party in connection with the acquisition.
Furthermore, we reserve the right to disclose your personal data to third parties as part of any business or asset sale carried out because Embrace has gone into insolvency or any similar situation, but only where lawful and compliant with the Data Protection Act 1998. We may also disclose your personal data where necessary to comply with applicable law or an order of a governmental or law enforcement body.
Personalised banner advertising
Targeted updates and marketing
If you have agreed that we can contact you for marketing purposes we may send you emails and other communications relating to products and services which we think will be of interest and relevance to you as an individual. We do this by monitoring the browsing and online shopping habits of customers and providing them with information on products they have viewed and related products.
What are cookies?
Who sets the cookies?
The cookies stored on your computer or other device when you access this website are set by Embrace, our suppliers who partner with us to help deliver a high quality website and on-line shopping experience, and other third parties. Some cookies are set by or on behalf of Embrace and are necessary to enable customers to a make purchases on our website.
What are cookies used for?
The main purposes for which cookies are used are:
For technical purposes essential to effective operation of website, particularly in relation to on-line transactions.
To enable Embrace to collect information about the browsing and shopping habits and activities of customers, including to monitor the success of campaigns, competitions etc.
To enable Embrace meet any contractual obligations to make payments to third parties when a product is purchased by someone who has visited our website from a site operated by those parties.
How do I disable cookies?
If you want to disable cookies you need to change your website browser settings to reject cookies. How to do this will depend on the browser you use and we provide further detail below on how to disable cookies for the most popular browsers:-
For Microsoft Internet Explorer:
1. Choose the menu “tools” then “Internet Options”
2 Click on the “privacy” tab
3 Select the setting the appropriate setting
For Mozilla firefox:
1. Choose the menu “tools” then “Options”
2 Click on the icon “privacy”
3 Find the menu “cookie” and select the relevant options
For Opera 6.0 and further:
1. Choose the menu Files”> “Preferences”
What happens if I disable cookies?
This depends on which cookies you disable, but in general the site may not operate properly if cookies are switched off. If you only disable 3rd party cookies you will not be prevented from making purchases on this site. If you disable all cookies you will be unable to complete a purchase on this site.
Keep your account passwords private. Remember, anybody who knows your password may access your account.
When creating a password, use at least 8 characters. A combination of letters and numbers is best. Do not use dictionary words, your name, email address, or other personal data that can be easily obtained. We also recommend that you frequently change your password. You can do this by going to ‘My Account’ and clicking ‘Change name, email or password’,
Avoid using the same password for multiple online accounts.
We will never ask you to confirm any account or credit card details via email. If you receive an email claiming to be from Embrace asking you to do so, please ignore it and do not respond.
You have the following rights:
the right to ask what personal data that we hold about you at any time, subject to a fee specified by law (currently £10);
the right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you free of charge; and
the right to opt out of any marketing communications that we may send you.
If you wish to exercise any of the above rights, please contact us. However, if you wish to unsubscribe from e-mail marketing communications that we send you, you can most easily do this by clicking on the unsubscribe link at the bottom of any e-mail newsletter we have sent to you.
Third party sites
Updates to this policy